What You'll Achieve

• Master the business side that actually determines success (70% of the equation) • Compress 3-5 years of expensive trial and error into strategic learning • Build sustainable systems that scale from Explorer to Guide stage • Get ongoing support through your included year of TAPESTRY membership

Proof

"Probably the most comprehensive book you could read on a surface pattern design career!" — Beth H., Amazon Reviewer "Details what other courses gloss over." — Kelly, Verified Amazon Buyer "I strategically select colors based on psychological impact and market suitability. Telva is an outstanding instructor." — Belle S, Advanced Color Mastery Student

What You get

Complete System Includes: • 1,000+ pages of books and workbooks (97 exercises) • 83 video lessons (business strategy + design principles) • 100+ downloadable resources and templates • Full year TAPESTRY Membership ($564 value) • 45-minute strategic consultation with Telva ($200 value) • Color Mastery Mini-Course - 24 videos ($19 value) • Founder rate: $27/month for TAPESTRY continuation (vs. $47/month) • 5-year access + all future updates • Optional industry certification pathway IMPORTANT: This is NOT software training. We teach WHAT to create, WHY it works commercially, and HOW to run the business.

About the course

WHAT SPD FOUNDATIONS IS (AND ISN'T) THIS COURSE IS: ✓ Complete business education for surface pattern designers ✓ 70% business strategy: finance, marketing, product, legal, systems, logistics ✓ 30% design principles: what to create, why it works commercially, composition & color theory ✓ Strategic thinking about markets, clients, licensing & sales, and positioning ✓ Systems for running a sustainable creative business ✓ Realistic timelines and honest expectations THIS COURSE IS NOT: ✗ Software training (no Illustrator/Procreate/Affinity tutorials) ✗ Step-by-step 'click here, then click there' software demos ✗ Technical tool instruction ✗ Beginner design software course

Telva E. Chase

Hi, I'm Telva, and I believe in telling you the truth about this business. I worked in Corporate America for over 40 years. From Marketing to Product to IT to Accounting – I have so much to share to help make your creative business a huge success. MY BACKGROUND: • Nearly 60 years as a professional artist • Studied with Bay Area Figurative Movement (San Francisco, CA) 1964-1972 • Former Color Me Beautiful consultant (1980s England) • Makeup colorist for Vidal Sassoon, HBO, and major cable networks (1980s) • Color theory instructor at prestigious art schools across England (1980s) • Licensed surface pattern designer since 2019 (primarily international menswear and print-on-demand) • Retired Chief Information Security & Compliance Officer, Telecommunications • Author: The Solopreneur's Guide to Surface Pattern Design (Volumes I & II) • Founder: Telva's Toolbox and Truffle Art Design MY PHILOSOPHY: • I create honest, affordable education for working artists because I remember investing in courses that overpromised and underdelivered. • I don't believe everyone should become a surface pattern designer. But if you're one of the ones who should? I'm here to make sure you do it right, with realistic expectations, complete business frameworks, and both the design principles AND business skills you actually need. • No fluff. No fantasy timelines. No software tutorials you can find free on YouTube. Just practical business guidance delivered with warmth and enough wit to make the business of creativity feel manageable and joyful.

Curriculum

7 Chapters · 89 Lessons

  1. 1

    COURSE INTRODUCTION

    1. (Included in full purchase)

      1 INTRO - Course Introduction & Welcome

    2. (Included in full purchase)

      2 INTRO - What is Surface Pattern Design?

    3. (Included in full purchase)

      3 INTRO - IKIGAI Exercise

  2. 2

    EXPLORER

    1. (Included in full purchase)

      3 - EXPLORER - Product - 3 Paths to Profit

    2. (Included in full purchase)

      4 - EXPLORER - Market - Understanding your Audience & Opportunities

    3. (Included in full purchase)

      5 - EXPLORER - Market - Building Your Brand Identity

    4. (Included in full purchase)

      6 - EXPLORER - Prosperity Pathway - Developing Your Signature Style

    5. (Included in full purchase)

      7 - EXPLORER - Legal Structure & Business Setup

    6. (Included in full purchase)

      8 - EXPLORER - Mastering Mindset

    7. (Included in full purchase)

      9 - EXPLORER - Financial Management and Money Basics

    8. (Included in full purchase)

      10 - EXPLORER - Creative Compass - Design Elements & Principles

    9. (Included in full purchase)

      11 - COLOR MASTERY - Day 1 - Color Psychology & Emotional Response - Video 1

    10. (Included in full purchase)

      12 - COLOR MASTERY - Day 1 - Video 2

    11. (Included in full purchase)

      13 - COLOR MASTERY - Day 1 - Video 3

    12. (Included in full purchase)

      14 - COLOR MASTERY - Day 1 - Video 4

    13. (Included in full purchase)

      15 - COLOR MASTERY - Day 1 - Video 5

    14. (Included in full purchase)

      16 - COLOR MASTERY - Day 1 - Video 6

    15. (Included in full purchase)

      17 - COLOR MASTERY - Day 1 - Video 7

    16. (Included in full purchase)

      18 - COLOR MASTERY - Day 1 - Video 8

    17. (Included in full purchase)

      19 - COLOR MASTERY - Day 1 - Video 9

    18. (Included in full purchase)

      20 - COLOR MASTERY - Day 2 - COLOR HARMONIES THAT SELL Video 1

    19. (Included in full purchase)

      21 - COLOR MASTERY - Day 2 - Video 2

    20. (Included in full purchase)

      22 - COLOR MASTERY - Day 2 - Video 3

    21. (Included in full purchase)

      23 - COLOR MASTERY - Day 2 - Video 4

    22. (Included in full purchase)

      24 - COLOR MASTERY - Day 2 - Video 5

    23. (Included in full purchase)

      25 - COLOR MASTERY - Day 2 - Video 6

    24. (Included in full purchase)

      26 - COLOR MASTERY - Day 2 - Video 7

    25. (Included in full purchase)

      27 - COLOR MASTERY - Day 2 - Video 8

    26. (Included in full purchase)

      28 - COLOR MASTERY - Day 3 - COLOR TREND FORECASTING - Video 1

    27. (Included in full purchase)

      29 - COLOR MASTERY - Day 3 - Video 2

    28. (Included in full purchase)

      30 - COLOR MASTERY - Day 3 - Video 3

    29. (Included in full purchase)

      31 - COLOR MASTERY - Day 3 - Video 4

    30. (Included in full purchase)

      32 - COLOR MASTERY - Day 3 - Video 5

    31. (Included in full purchase)

      33 - COLOR MASTERY - Day 3 - Video 6

    32. (Included in full purchase)

      34 - COLOR MASTERY - Day 3 - Video 7

    33. (Included in full purchase)

      35 - EXPLORER - Creative Compass - Composition & Layouts

    34. (Included in full purchase)

      36 - EXPLORER - Creative Compass - Hand Lettering

    35. (Included in full purchase)

      37 - EXPLORER - Prosperity Pathway - Vision Mapping

    36. (Included in full purchase)

      38 - EXPLORER - Prosperity Pathway - Storytelling & Design Narratives

    37. (Included in full purchase)

      39 - EXPLORER - Prosperity Pathway - Sketching the Layout

    38. (Included in full purchase)

      40 - EXPLORER - Creative Compass - Collection Basics

    39. (Included in full purchase)

      41 - EXPLORER - Systems & Tech - File Systems

    40. (Included in full purchase)

      42 - EXPLORER - Soft Skills

  3. 3

    PATHFINDER

    1. (Included in full purchase)

      1 - PATHFINDER - Mastering Mindset - Challenge Limiting Beliefs

    2. (Included in full purchase)

      2 - PATHFINDER - Finance & Legal Foundations

    3. (Included in full purchase)

      3 - PATHFINDER - Market - Social Media Strategy + SEO Keywords

    4. (Included in full purchase)

      4 - PATHFINDER - Product - POD Comparison

    5. (Included in full purchase)

      5 - PATHFINDER - Systems & Tech - Productivity Systems

    6. (Included in full purchase)

      6 - PATHFINDER - Creative Compass - Intermediate Hand Lettering

    7. (Included in full purchase)

      7 - PATHFINDER - Prosperity Pathway - Creating Artwork

    8. (Included in full purchase)

      8 - PATHFINDER - Prosperity Pathway - Scanning Your Artwork

    9. (Included in full purchase)

      9 - PATHFINDER - Prosperity Pathway - Create a Repeat Pattern

    10. (Included in full purchase)

      10 - PATHFINDER - Prosperity Pathway - Test the Repeat

    11. (Included in full purchase)

      11 - PATHFINDER - Prosperity Pathway - Pattern Refinement

    12. (Included in full purchase)

      12 - PATHFINDER - Soft Skills - Building Connections

    13. (Included in full purchase)

      13 - PATHFINDER - Creative Compass - Monthly Technique Challenge Calendar

    14. (Included in full purchase)

      14 - PATHFINDER - Creative Compass - Color Harmony Worksheet

  4. 4

    TRAILBLAZER

    1. (Included in full purchase)

      1 - TRAILBLAZER - Mastering Mindset

    2. (Included in full purchase)

      2 - TRAILBLAZER - Finance - Business Insurance

    3. (Included in full purchase)

      3 - TRAILBLAZER - Legal - Privacy Policy & Terms of Service

    4. (Included in full purchase)

      4 - TRAILBLAZER - Creative Compass - Advanced Color Harmonies

    5. (Included in full purchase)

      5 - TRAILBLAZER - Creative Compass - Advanced Hand Lettering

    6. (Included in full purchase)

      6 - TRAILBLAZER Prosperity Pathway - Design Sell Sheets

    7. (Included in full purchase)

      7 - TRAILBLAZER - Prosperity Pathway Portfolio Creation

    8. (Included in full purchase)

      8 - TRAILBLAZER - Prosperity Pathway Portfolio Integration

    9. (Included in full purchase)

      9 - TRAILBLAZER - Prosperity Pathway Pitch Your Portfolio

    10. (Included in full purchase)

      10 - TRAILBLAZER - Prosperity Pathway Finalizing Client Files

    11. (Included in full purchase)

      11 - TRAILBLAZER - Soft Skills

  5. 5

    NAVIGATOR

    1. (Included in full purchase)

      1 - NAVIGATOR - MASTERING MINDSET

    2. (Included in full purchase)

      2 - NAVIGATOR - Financial Planning

    3. (Included in full purchase)

      3 - NAVIGATOR Business Blueprint Advanced Logistics

    4. (Included in full purchase)

      4 - NAVIGATOR - Business Blueprint Comprehensive Marketing

    5. (Included in full purchase)

      5 - NAVIGATOR - Business Blueprint - Product Development & Ecosystem

    6. (Included in full purchase)

      6 - NAVIGATOR - Creative Compass - Creative Growth

    7. (Included in full purchase)

      7 - NAVIGATOR - Prosperity Pathway - Pitching Portfolio

    8. (Included in full purchase)

      8- NAVIGATOR - Soft Skills

    9. (Included in full purchase)

      9 - NAVIGATOR - Business Blueprint - Systems Audit

  6. 6

    GUIDE

    1. (Included in full purchase)

      1 - GUIDE - Mastering Mindset - Preventing Burnout

    2. (Included in full purchase)

      2 - GUIDE - Advanced Finance, Legal & Logistics

    3. (Included in full purchase)

      3 - GUIDE - Advanced Marketing

    4. (Included in full purchase)

      4 - GUIDE - Product Strategy

    5. (Included in full purchase)

      5 - GUIDE - Systems & Tech - New Technology

    6. (Included in full purchase)

      6 - GUIDE - Creative Compass - Expanding Creative Boundaries

    7. (Included in full purchase)

      7 - GUIDE - Prosperity Pathway - Pitching Portfolio

    8. (Included in full purchase)

      8 - GUIDE - Soft Skills - Networking

    9. (Included in full purchase)

      9 - GUIDE - Soft Skills - Mentorship

    10. (Included in full purchase)

      10 - GUIDE - Bonus - Agency Representation

    11. (Included in full purchase)

      11 - GUIDE - Revisiting Your Long-Term Financial Plan

  7. 7

    COURSE CONCLUSION

    1. (Included in full purchase)

      COURSE CONCLUSION AND THANK YOU

What people are saying

From Telva’s books on Amazon and Advanced Color Mastery Course

”
I've been working my way through this book, and workbook and have found both to be very valuable. I enjoy the structure of the book, and the way that it builds on itself. It's true that this book details the parts of starting a surface pattern design business, that other courses gloss over. There is so much valuable information in it I will likely reread portions, and use this as a reference for my business moving forward.
Kelly

Amazon Review

”
This book and its companion Workbook is probably the most comprehensive book you could read on a surface pattern design career! Not only does Telva explain every aspect of design, but she also shares her insights on how she organizes her whole business so that she is as efficient and productive as possible! I’ve never known anyone to be more of an expert on work flow than her and it’s all in this book! She definitely challenges her readers to really evaluate how they work and take action. I think I will be using this over and over again as my own career progresses! It is also much more affordable than paying for all the classes she took to learn all of this and the time to compile it to share! I’m really thankful that she did! I highly suggest getting both books!
Beth H.

Amazon Review

”
I used to find it genuinely challenging to create professional and cohesive color palettes. Relying on intuition and personal preferences alone often led to disappointing results, leaving me frustrated and doubting my choices. What I learned in this course changed everything. Understanding color psychology and harmony principles was eye-opening—suddenly things just made sense. Now I approach color strategically, considering psychological impact and market fit instead of making arbitrary choices. My design outcomes have improved noticeably. I can also identify emerging trends early now and incorporate them into my signature style, which keeps my work relevant. Telva is a fantastic instructor with incredible depth of knowledge. I highly recommend this course if you want to take your color work to the next level.
Belle S.

Advanced Color Mastery Student

”
The color palette generator app that Telva created: PALETTRA™ is not only amazing, it is so much fun I can't stop playing with it. Who knew that  this would have such a huge impact on my palette selection and pattern creation? I was able to license a pattern when I recolored it with the palette generated from this app after 2 weeks. I never have to worry about ensuring my colors are future-trending ever again. Love, love, love it.
Anna P.

PALETTRA Review

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