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Download the Complete SPD Foundations Program Guide

Not sure if SPD FOUNDATIONS is right for you? This 23-page guide gives you everything you need to make an informed decision - no sales pressure, just straight facts.

The other sections are styled to help you create beautiful, high-converting pages. If you already know exactly what you want, use this section to add text, images, video, audio, etc. and build something completely custom. This is your sandbox — create what you want!

Inside you'll find:

  • The honest timeline for building an SPD business (hint: it's not 6 months to six figures)
  • Complete curriculum breakdown for all five growth stages
  • Exactly what's included and what's not (we don't teach software)
  • "Is This Right For You?" assessment so you can self-select before investing
  • Pricing, payment options, and guarantee terms
  • FAQs that address real concerns, not softball questions


DOWNLOAD THE GUIDE HERE - nothing to sign up for - just download the document.

This is the guide I wish existed when I was investing in courses that overpromised and underdelivered. Read it. Think about it. Decide if you're one of the people who should pursue this business - and if this program is how you want to learn it.

About the Course

What SPD FOUNDATIONS is (and isn't)

  • 70% business strategy: finance, marketing, product, legal, systems, logistics

  • 70% business strategy: finance, marketing, product, legal, systems, logistics

  • 30% design principles: what to create, why it works commercially, composition & color theory

  • Strategic thinking about markets, clients, licensing & sales, and positioning

  • Systems for running a sustainable creative business

  • Realistic timelines and honest expectations

  • No Designer Software training (no Illustrator/Procreate/Affinity tutorials)

  • No technical tool instruction

  • No beginner design software course

Course Value Breakdown

What you Get (Bonuses listed separately)

83 VIDEO LESSONS (28 hours of expert instruction)Value: $2,500

These aren't software tutorials you can find free on YouTube. Each lesson delivers strategic business thinking, design principles, and commercial positioning knowledge drawn from nearly 50 years of professional experience plus 40+ years in Corporate America. At a private consulting rate of $149/hour, this instruction would cost over $4,000 - you're getting it at a fraction of that cost because you're learning alongside other serious designers.

VOLUME I & II: THE SOLOPRENEUR'S GUIDE TO SURFACE PATTERN DESIGN + COMPLETE WORKBOOK SYSTEM (1,000+ pages)Value: $229

These comprehensive books retail for $229 on Amazon, but as an SPD FOUNDATIONS student, you receive exclusive PDF versions unavailable anywhere else. This means instant access, searchability, and the ability to reference specific sections while you work - plus 97 exercises designed to turn concepts into action in your actual business.

100+ DOWNLOADABLE RESOURCES Value: $900

Every slide deck, template, checklist, and planning tool has been developed to save you hours of creating business documents from scratch. Instead of staring at a blank page wondering how to structure a client contract or organize your file system, you'll have professional frameworks ready to customize. At $9 per resource (standard market rate), this library alone represents significant value.

PROPRIETARY FRAMEWORKS: CLIMB TO CLARITY™, CREATIVE COMPASS™, PROSPERITY PATHWAY™Value: $1,341

These aren't generic business concepts repackaged with clever names. Each framework represents 100+ hours of development, testing, and refinement - systems built from decades of real-world experience that give you a strategic advantage most designers spend years trying to piece together themselves. If you attended a half-day workshop on just ONE of these frameworks, you'd pay $447. You're getting all three integrated into a complete system.

5-YEAR ACCESS (through December 31, 2030)Value: $250

Surface pattern design takes 3-5 years to build properly - your access matches that reality. Unlike courses that lock you out after 12 months (right when you're hitting your stride), you can revisit advanced content as your business evolves, reference specific lessons when you land your first licensing deal, and access all future updates as the industry changes. This isn't a course you rush through and forget; it's a resource that grows with you.

TOTAL CORE COURSE VALUE: $5,220

Regular Price: $1,497 

Black Friday Founder Price: $897

Black Friday Founder Bonus Materials

The first 100 students enrolling will be considered "founders" and receive "founder pricing" forever.

COLOR MASTERY MINI-COURSE (24 videos)Value: $19

This standalone course on color psychology, harmonies, and trend forecasting is included free with your Black Friday enrollment. While the dollar value is modest, the strategic value is significant - color is often what makes or breaks commercial viability, and these 24 lessons give you the foundation to make color decisions that sell, not just colors that look pretty.

FULL YEAR TAPESTRY MEMBERSHIP (through December 31, 2026) Value: $564

At $47/month regular pricing, this membership would cost you $564 for the year. You're getting it free. TAPESTRY provides ongoing support that the course alone can't offer: bi-monthly Q&A calls where you can bring your specific questions (including software troubleshooting), live critique sessions, quarterly trend reports and color palette packs, and a community organized by growth stage so you're connecting with designers at your level. This isn't a Facebook group where questions go unanswered - it's structured, active support.

45-MINUTE STRATEGIC BUSINESS CONSULTATION WITH TELVA Value: $200

This is focused strategy time, not a casual chat. Before we meet, you'll submit up to 15 patterns and your specific questions. I'll spend 2 hours reviewing your work so our 45 minutes together are productive - identifying your strongest commercial opportunities, pinpointing what's blocking your progress, and mapping your next 90 days with clear action steps. This is the kind of personalized guidance that accelerates your timeline significantly.

FOUNDER PRICING FOR TAPESTRY CONTINUATION Value: $240/year ongoing savings

After your free year, you'll pay $27/month instead of the regular $47/month - a savings of $240 every year you remain a member. This isn't a one-time discount; it's permanent founder pricing that rewards you for being an early believer.

PRIORITY ACCESS TO ALL FUTURE FOUNDER BENEFITS Value: Priceless

As the program grows, Founders get first access to new resources, advanced trainings, and opportunities not available to later students. You're not just buying a course - you're joining the ground floor of a growing educational platform.

TOTAL BLACK FRIDAY BONUS VALUE: $1,023+(Plus ongoing savings and priority access)

COMPLETE PACKAGE VALUE: Core Course: $5,220 Black Friday Bonuses: $1,023+TOTAL: $6,243+

You Pay: $897

What People are Saying

Here are a few testimonials from Telva's Books and Courses!

Meet Your Instructor

Hi, I'm Telva, and I believe in telling you the truth about this business. I worked in Corporate America for over 40 years. From Marketing to Product to IT to Accounting – I have so much to share to help make your creative business a huge success.

MY BACKGROUND: 

• Nearly 60 years as a professional artist

• Studied with Bay Area Figurative Movement (San Francisco, CA) 1964-1972

• Former Color Me Beautiful consultant (1980s England)

• Makeup colorist for Vidal Sassoon, HBO, and major cable networks (1980s)

• Color theory instructor at prestigious art schools across England (1980s)

• Licensed surface pattern designer since 2019 (primarily international menswear and print-on-demand)

• Retired Chief Information Security & Compliance Officer, Telecommunications

• Author: The Solopreneur's Guide to Surface Pattern Design (Volumes I & II)

• Founder: Telva's Toolbox and Truffle Art Design

MY PHILOSOPHY: 

• I create honest, affordable education for working artists because I remember investing in courses that overpromised and underdelivered.

• I don't believe everyone should become a surface pattern designer. But if you're one of the ones who should? I'm here to make sure you do it right, with realistic expectations, complete business frameworks, and both the design principles AND business skills you need.

• No fluff. No fantasy timelines. No software tutorials you can find free on YouTube. Just practical business guidance delivered with warmth and wit to make the business of creativity feel manageable and joyful.