About the course

A 6-week professional training program designed for surface pattern designers who want to command trends, build irresistible collections, and position themselves as experts clients can’t ignore. You already know color can make or break a design. But here’s the truth: • Following trends too literally makes your work look generic. • Ignoring them means your portfolio feels dated before it even launches. • And without a proven system, it’s nearly impossible to balance creative expression with commercial demand. This is the gap that keeps even talented designers from turning skill into steady licensing opportunities. The Color Mastery System teaches you three phases: Trend Intelligence (market research with built-in timing analysis), Strategic Filtering (deciding what fits YOUR business), and Palette Application (creating market-ready color systems). This integrated approach is how professionals actually work, not separate tools you piece together later. PHASE 1: TREND INTELLIGENCE (Week 1) Learn to research trends with lifecycle awareness and timing analysis built in. Build integrated intelligence about what's trending, where it's headed, and when to act. This is one professional skill set, not three separate steps. PHASE 2: STRATEGIC FILTERING (Week 2) Filter market intelligence through YOUR business reality. Not every trend is right for you. Learn to evaluate trends through 5 strategic questions that reveal business fit. PHASE 3: PALETTE APPLICATION (Week 3) Transform Strong Fit trends into actual palettes and production plans. Use professional tools to create market-ready color systems. PHASE 4: COMMERCIAL SUCCESS (Weeks 4-6) Apply your strategic color expertise to build collections, ensure technical excellence, and transform your portfolio for commercial success. ⭐⭐⭐⭐⭐ "Before taking this course, I relied on intuition and personal preferences alone, which often led to unsatisfactory results. Now I strategically select colors based on their psychological impact and suitability for my target market. I'm able to identify emerging trends early and incorporate them into my signature style. Telva is an outstanding instructor who demonstrates extensive expertise." — Advanced Color Mastery Student, Belle S.

The syllabus

6 Chapters · 37 Lessons

  1. 1

    Week 1 - Discover the Pulse

    1. (Included in full purchase)

      Week 1 - Introduction

    2. (Included in full purchase)

      Week 1 - Lesson 1 Why Colors Matter

    3. (Included in full purchase)

      Week 1 - Lesson 2 AI Assisted Trend Research

    4. (Included in full purchase)

      Week 1 - Lesson 3 From Intelligence to Action

    5. (Included in full purchase)

      Week 1 Lesson 4 Branding Instructions

    6. (Included in full purchase)

      Week 1 Lesson 4 Branding Worksheet

    7. (Included in full purchase)

      Week 1 Lesson 5 Course Project Brief

    8. (Included in full purchase)

      Week 1 - BONUS Case Study

    9. (Included in full purchase)

      Week 1 - BONUS Recession Trend Briefing

  2. 2

    Week 2 - Shape the Flow

    1. (Included in full purchase)

      Week 2 Lesson 1 - Strategic Filtering

    2. (Included in full purchase)

      Week 2 Lesson 2 - PALETTRA Introduction

    3. (Included in full purchase)

      Week 2 Lesson 3 - PALETTRA DEMO

    4. (Included in full purchase)

      Week 2 Lesson 4 Palette Creation Workflow

    5. (Included in full purchase)

      Week 2 Lesson 5 Golden Ratio Palettes

  3. 3

    Week 3 - Own the Story

    1. (Included in full purchase)

      Week 3 Lesson 1 Trend Adaptation Orientation

    2. (Included in full purchase)

      Week 3 Lesson 2 Trend Adaptation

    3. (Included in full purchase)

      Week 3 Lesson 3 90-Day Blueprint

    4. (Included in full purchase)

      Week 3 Lesson 4 Trend & Context Palettes

    5. (Included in full purchase)

      Week 3 Lesson 5 Emotional Mood Palettes

    6. (Included in full purchase)

      Week 3 Lesson 6 Split and Full Expansion Palettes

    7. (Included in full purchase)

      Week 3 Lesson 7 Palette Rotation & Seasonal Updates

    8. (Included in full purchase)

      Week 3 Lesson 8 Analogous and Split Complementary Palettes

    9. (Included in full purchase)

      Week 3 Lesson 9 Functional & Product Specific Palettes

    10. (Included in full purchase)

      Week 3 Lesson 10 Recolor Artwork in Adobe Illustrator

  4. 4

    Week 4 - Color Systems that Perform

    1. (Included in full purchase)

      Week 4 Lesson 1 Commercial vs. Artistic Harmonies

    2. (Included in full purchase)

      Week 4 Lesson 2 Pattern Specific Color Rules

    3. (Included in full purchase)

      Week 4 Lesson 3 Troubleshooting Clinic

    4. (Included in full purchase)

      Week 4 Lesson 4 Cross-Platform Color Consistency

  5. 5

    Week 5 - Build the Collection

    1. (Included in full purchase)

      Week 5 Lesson 1 Collection Architecture

    2. (Included in full purchase)

      Week 5 Lesson 2 Seasonal Collections

    3. (Included in full purchase)

      Week 5 Lesson 3 Multi-Color Trend Integration

    4. (Included in full purchase)

      Week 5 Lesson 4 - BONUS Professional Application Challenge

  6. 6

    Week 6 - Advanced Professional Practice

    1. (Included in full purchase)

      Week 6 Lesson 1 Portfolio Integration

    2. (Included in full purchase)

      Week 6 Lesson 2 Portfolio Color Expertise

    3. (Included in full purchase)

      Week 6 Lesson 3 Client Management

    4. (Included in full purchase)

      Week 6 Lesson 4 - Course WrapUp

    5. (Included in full purchase)

      Week 6 Lesson 5 BONUS International Market Trends

Telva Chase

Telva Chase has been chasing color and creativity for nearly five decades—a pursuit that's taken her from studying with the Bay Area Figurative Movement as a child to teaching surface pattern designers how to turn their artistic vision into sustainable income today. As the founder of Telva's Toolbox and author of The Solopreneur's Guide to Surface Pattern Design (Volumes I and II), Telva combines her deep expertise in color theory with an entrepreneur's practical wisdom. Her journey reads like a creative odyssey: from Color Me Beautiful consultant in 1980s England to makeup artist for Vidal Sassoon and cable networks like HBO, from teaching color theory at prestigious art schools across England to helping today's designers navigate the business side of beautiful patterns. Through her design studio Truffle Art Design, Telva creates intricate patterns for fashion and home decor, blending traditional watercolor techniques with digital innovation. When she's not designing bold prints for menswear or mentoring fellow artists through Telva's Toolbox, you'll find her quilting, coaxing hydrangeas to bloom, or exploring new corners of the world—always with an eye for the next pattern inspiration. Her approach to teaching mirrors her design philosophy: practical advice delivered with warmth and just enough wit to make the business of creativity feel a little less daunting and a lot more joyful.

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Be color-savvy - earn more and sell more using this proven system.

$497.00

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