What people are saying

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”
The comprehensive knowledge gained from the course has significantly enhanced my approach to color selection. An in-depth understanding of color psychology and harmony principles has been particularly illuminating.
Belinda

Los Angeles, CA

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I’m able to identify emerging trends early and incorporate them into my signature style, ensuring relevance. Telva is an outstanding instructor who demonstrates extensive expertise in color theory. I highly recommend this course to designers seeking to advance their skills.
Samantha

Atlanta, GA

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By systematically applying these concepts, I have observed noticeable improvements in my design outcomes. Instead of making arbitrary choices, I now strategically select colors based on their psychological impact and suitability for my target market.
Jutta

Germany

Day 1

Color Psychology & Emotional Response

Day 2

Harmony Systems that Sell

Day 3

How to Forecast Color Trends and Adapt them for your Designs

About the course

Transform Your Color Intuition Into Commercial Intelligence For Surface Pattern Designers Ready to Stop Guessing and Start Selling You create beautiful patterns. Your technical skills are solid. But when it comes to color decisions, you're still playing the "hope and prayer" game—choosing colors based on personal preference and crossing your fingers that buyers will love them too. Here's the uncomfortable truth: art school taught you color theory, but nobody taught you commercial color strategy. There's a massive difference between colors that look pretty and colors that actually sell products. This isn't your typical "red means passion, blue means calm" color course. This is strategic color intelligence designed specifically for the commercial surface design industry. Day 1: The Hidden Psychology of Commercial Color • Why "pretty" palettes often fail commercially (and what works instead) • The buyer's 30-second color evaluation process that determines your success • Cultural color meanings that can make or break your global market potential • How to identify and overcome your personal color biases that secretly sabotage your professional choices Day 2: Color Harmony Systems That Actually Sell • The harmony systems that consistently create visual magnetism • Professional techniques for balancing emotional storytelling with technical color planning • How to use our signature Palettra™ Color Generator to create market-ready palettes in minutes • The game-changing formula: Emotion + Harmony = Market-Ready Color Day 3: Strategic Trend Intelligence with Color Trend Rhythm™ • Master the Color Trend Rhythm™ diagnostic tool that helps you spot the next Millennial Pink while it's still emerging • Learn to avoid trend traps (hello, Very Peri!) before you waste resources • Understand the complete trend lifecycle from emergence to market saturation • Strategic timing: when to embrace trends, when to avoid them, and when to lead them What Makes This Different Real Industry Intelligence: No fluffy theory—just the strategic color knowledge that major retailers use to make million-dollar color decisions. Actionable Tools: You'll meet our proprietary Palettra™ Color Generator and Color Trend Rhythm™ diagnostic tools that continue working for your business long after the course ends. Commercial Focus: Every lesson is designed around one goal: helping you create patterns that convert browsers into buyers. Immediate Implementation: Each day includes practical exercises using real market examples—you'll be applying these strategies to your actual work as you learn.

Telva Chase

Telva Chase has been chasing color and creativity for nearly five decades—a pursuit that's taken her from studying with the Bay Area Figurative Movement as a child to teaching surface pattern designers how to turn their artistic vision into sustainable income today. As the founder of Telva's Toolbox and author of The Solopreneur's Guide to Surface Pattern Design (Volumes I and II), Telva combines her deep expertise in color theory with an entrepreneur's practical wisdom. Her journey reads like a creative odyssey: from Color Me Beautiful consultant in 1980s England to makeup artist for Vidal Sassoon and cable networks like HBO, from teaching color theory at prestigious art schools across England to helping today's designers navigate the business side of beautiful patterns. Through her design studio Truffle Art Design, Telva creates intricate patterns for fashion and home decor, blending traditional watercolor techniques with digital innovation. When she's not designing bold prints for menswear or mentoring fellow artists through Telva's Toolbox, you'll find her quilting, coaxing hydrangeas to bloom, or exploring new corners of the world—always with an eye for the next pattern inspiration. Her approach to teaching mirrors her design philosophy: practical advice delivered with warmth and just enough wit to make the business of creativity feel a little less daunting and a lot more joyful.

Curriculum

3 Chapters · 24 Lessons

  1. 1

    Day 1 - Color Psychology & Emotion Impact in Surface Design

    1. (Included in full purchase)

      Module 1: Color: Emotion, Psychology & Market Appeal

    2. (Included in full purchase)

      Module 2: Color History & Color Associations

    3. (Included in full purchase)

      Module 3: Personal Bias about Color

    4. (Included in full purchase)

      Module 4: Emotional Response

    5. (Included in full purchase)

      Module 5: Color Temperature

    6. (Included in full purchase)

      Module 6: Build an Emotion-Based Color Palette

    7. (Included in full purchase)

      Module 7: Cultural Impact

    8. (Included in full purchase)

      Module 8: Cultural Audit Exercise

    9. (Included in full purchase)

      Module 9: Color and Buyer Decisions

  2. 2

    Day 2 - Color Harmony Systems that Sell

    1. (Included in full purchase)

      Module 1: How Color Shapes Perception

    2. (Included in full purchase)

      Module 2: Traditional vs. Digital Color

    3. (Included in full purchase)

      Module 3: Color Harmony Systems

    4. (Included in full purchase)

      Module 4: Value & What it's costing you in sales

    5. (Included in full purchase)

      Module 5: Exercise Time!

    6. (Included in full purchase)

      Module 6: Introducing Palettra!

    7. (Included in full purchase)

      Module 7: Palettra DEMO

    8. (Included in full purchase)

      Module 8: From Harmony to Market Domination

  3. 3

    Day 3 - Color Trend Forecasting and Adaptation Strategies

    1. (Included in full purchase)

      Module 1: Trend Timelines & Forecasting Options

    2. (Included in full purchase)

      Module 2: Trend Rhythm

    3. (Included in full purchase)

      Module 3: Trend Rhythm with Mocha Mousse

    4. (Included in full purchase)

      Module 4: Color Trend Adaptation

    5. (Included in full purchase)

      Module 5: Color Trend Case Studies

    6. (Included in full purchase)

      Module 6: When to Embrace / Disregard Color Trends

    7. (Included in full purchase)

      Module 7: Workflow & Timing, Course Wrap up