About the course

You have patterns you're proud of. Maybe a folder full of them. But when you think about selling them, the questions start stacking up. Who is this for? Should I license, sell print on demand, or both? Do I need an LLC? What about taxes, insurance, a business bank account? And where does a brand come from, anyway? So the patterns stay in the folder, and the business stays on the someday list. It isn't talent. It's that design training teaches you to make the work, and almost nothing teaches you to build the business that sells it. Guessing your way through that is slow, expensive, and a little terrifying. By the end, you'll have • A clear understanding of your signature style and what sets your work apart • A defined audience and a view of where your opportunities are • A chosen path to profit, with print on demand options compared side by side • A brand identity and brand narrative • A financial foundation you understand • A legal business structure, insurance, and compliance basics in place • File and productivity systems that keep your work findable • A social media and SEO keyword strategy Every lesson comes with worksheets and downloads, so you finish with decisions made, not just videos watched.

Telva Chase on a boat relaxing

Telva Chase

I'm Telva Chase, founder of Telva's Toolbox and author of The Solopreneur's Guide to Surface Pattern Design, Volumes I and II. I came to surface pattern design in 2019, after a watercolor I sold at Portland's Saturday Market, Ocean Meets Sky, ended up in Columbia Sportswear's women's running line. Before that, I spent my career as the VP, Information Security, which explains my fondness for checklists, clear process, and files that are named correctly. I have also taken more than 450 SkillShare courses, so I know exactly what a course that wastes your time looks like. This one does not. I teach business first and design second, because most designers already have the talent. What they are missing is the process. I don't make promises and I tell it like it is with no fluff. If you don't want the honest truth about this business, please go to the big box educators who promise you the moon. Surface Pattern Design is hard work and nothing else will get you a sustainable income - not talent, wisdom, or hopeful thinking. 

Curriculum

1 Chapter · 16 Lessons

    1. (Included in full purchase)

      COURSE DOWNLOAD

    2. (Included in full purchase)

      Video 1 - Introduction

    3. (Included in full purchase)

      Video 2 - Find Your IKIGAI

    4. (Included in full purchase)

      Video 3 - Understanding Your Audience and Opportunities

    5. (Included in full purchase)

      Video 4 - How Your Patterns Can Pay You

    6. (Included in full purchase)

      Video 5 - Print-on-Demand Showdown

    7. (Included in full purchase)

      Video 6 - More Than a Logo

    8. (Included in full purchase)

      Video 7 - Money Talk - Financial Basics without Panic

    9. (Included in full purchase)

      Video 8 - Setting Up Your Business the Right Way

    10. (Included in full purchase)

      Video 9 - Protect Your Patterns

    11. (Included in full purchase)

      Video 10 - Your Safety Net

    12. (Included in full purchase)

      Video 11 - Stay Legit

    13. (Included in full purchase)

      Video 12 - Where Did I Save That File?

    14. (Included in full purchase)

      Video 13 - Work Smarter, Not Harder

    15. (Included in full purchase)

      Video 14 - How to Get Found

    16. (Included in full purchase)

      Video 15 - Conclusion

This course is for you, if

THIS COURSE IS FOR YOU IF • You can already create repeat patterns • You want to earn from your designs but aren't sure where to start • You'd rather make business decisions once, correctly, than keep redoing them THIS COURSE IS NOT FOR YOU IF • You're looking for design software training • You haven't made a repeat pattern yet FREQUENTLY ASKED QUESTIONS Do I need to have a business already? No. This course is built for designers starting the business side from scratch. Will this teach me Photoshop, Illustrator, or Procreate? No. This course covers the business. Plenty of good software tutorials exist, and your time here goes to the part they skip. Is there a schedule? The course is self-paced, with no live sessions. You work through it on your timeline. How long do I have access? As long as this course is offered by Telva's Toolbox (over 2 years to start but when it doesn't make business sense to keep it any longer it will be removed and you'll be notified.) What if it isn't a fit? Digital products are usually not refundable but if I can verify that you've watched less than 5% of the videos, you will receive a refund when requested within two weeks of purchase. CALL TO ACTION Your patterns deserve a business that can carry them. Build it with a plan instead of a pile of browser tabs.

$297.00

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