Every style taught the same six ways
Each style video covers where the style comes from, its characteristics, how it is built, how it has changed across eras and places, what the tradition decides for you and what it leaves open, and an assignment where you design in the style.
Researched and cited history
History segments are researched and cited, checked against primary and museum sources, and illustrated with public domain and licensed images.
Respect built in
A full video covers how to draw on cultural traditions without borrowing sacred or ceremonial imagery, and why it matters for licensing.
Stands on its own
The Part Two Welcome gives you the structure words and nine-line spec you need, so you can start with Part Two even if you have not taken Part One.
A capstone collection
You finish by designing a mini collection, a hero print and coordinates, each with a complete spec.
Sound familiar?
• You describe a design as sort of a Moroccan-ish trellis and hope nobody asks a follow-up question. • You love toile, chinoiserie, or Art Nouveau but could not say what makes a design belong to the style. • A trend report names a style and you are not sure how to break it into motifs, layout, and color. • You want to draw on a cultural tradition but worry about borrowing something that is not yours to borrow. Style is not a mystery or a mood board. Every tradition has characteristics you can learn, name, and use.
About the course
Use this to describe your product. Speak directly to your audience, address their challenges, and show them how your product provides a solution to their problems. Consider what might be holding your target audience back, and tackle those potential concerns upfront. Make sure you clearly state the practical benefits your audience will gain from your product. Share a glimpse of your expertise or the special approach that sets your product apart from the rest. Don’t forget to add a clear and simple call-to-action so that your audience knows exactly how and where to sign up!
What You Will Learn
Part Two Welcome Style, and How It Works. The structure words and nine-line spec you need, the Part Two map, the six parts of every style video, and working with traditions respectfully. (see full curriculum below) Module 7, Geometric (Videos 25-30) Module 8, Historical Ornament (Videos 31-37) Module 9, Floral & Botanical (Videos 38-42) Module 10, Plants, Animals, and Landscape (Videos 43-46) Module 11, Heritage Textiles (Videos 47-52) Module 12, Conversational and Contemporary (Videos 53-55) Module 13, Capstone (Video 56)
Who This Course is For
Who This Course Is For • Designers who want to name, understand, and design in the major pattern styles with confidence. • Designers who want to describe their work in the language buyers, art directors, and printers use. • Designers who want to draw on heritage traditions thoughtfully and respectfully. • Part One students ready to put structure to work in style. Who This Course Is Not For • Anyone looking for software tutorials. This course does not teach software. You build your work in whatever program you already use, as your assignment. • Anyone wanting a full course on repeats and layouts. That is Part One, Structure. • Anyone hoping to copy sacred or ceremonial designs. This course teaches the opposite.
Meet Telva Chase
Telva Chase is the founder of Telva's Toolbox and has been painting since she was 12. Her path into surface pattern design began in 2019, when she sold her watercolor Ocean Meets Sky at Portland's Saturday Market and Columbia Sportswear went on to use it in its women's running gear line. Her watercolor patterns now sell on Spoonflower under Truffle Art Design, and she is the author of The Solopreneur's Guide to Surface Pattern Design, Volumes I and II. Before design, Telva spent her career as a Chief Information Security Officer, where vague specifications cause expensive problems. She brings the same habit to pattern work: decide on purpose, check your work, and write it down so someone else can use it.
Curriculum
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Part 2 Welcome, Video 24 - Style and How It Works
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Video 25 - Stripes
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Video 26 - Checks and Plaids
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Video 27 - Spot Styles
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Video 28 - Angles
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Video 29 - Flame Stitch (Bargello)
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Video 30 - Architectural Geometrics
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Video 31 - Ancient Egyptian Motifs
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Video 32 Greek Anthemion
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Video 33 - Renaissance Foliage
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Video 34 - Celtic Knots
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Video 35 - Arabesque
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Video 36 - Chionoiserie
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Video 37 - Art Nouveau
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Video 38 - Realistic and Painterly Florals
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Video 39 - Stylized and Folk Florals
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Video 40 - Arts & Crafts - Morris - Chintz
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Video 41 - Botanicals & Foliage
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Video 42 - Ditsy-Tropical-Jungle
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Video 43 - Plants and Animals
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Video 44 - Pelts and Skins
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Video 45 - Landscapes
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Video 46 - Surface Textures
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Video 47 - Paisley
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Video 48 - Damask and Brocade
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Video 49 - Toile de Juoy
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Video 50 - Ikat - Shibori - Batik
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Video 51 - Mandalas and Sacred Geometry
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Video 52 - Working with Heritage Motifs Respectfully
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Video 53 - Conversational and Novelty
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Video 54 - Non-Representational & Color Blocking
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Video 55 - Era Styles
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Video 56 - Capstone Mini Collection Project
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Frequently Asked Questions
Do I need Part One before Part Two? No. The Part Two Welcome covers the structure words and the nine-line spec you need to follow every style video. Part One teaches structure in full depth if you want more. Do I need to know a particular software program? No. This course does not teach software. Videos explain each style through slide diagrams and examples, and you build your own work in whatever program you already use. Is the capstone included? Yes. Video 56, Build a Mini Collection, is part of Part Two. Why are some traditions not included? How long are the videos? Each video runs as long as its topic needs to be taught in full depth. Every video ends with a five-item assignment. Is there a workbook? Yes. The Part Two workbook comes as a Word document and a PDF, with a quick reference and assignment for every video. How long do I have access? There is no expiry date for this video series. You are guaranteed at least 2 years. Should the platform have to be discontinued, for whatever reason, you will receive an email with the particulars. What is your refund policy? All sales are final, and refunds are not offered once you have access to the course. If you purchased the wrong part, contact me within 7 days of purchase and I will switch you to the other part. If you are moving from Part One to Part Two, you pay only the difference. This policy also applies to bundles, upgrade coupons, and Black Friday purchases. Payment plans are a commitment to the full course price and are covered by the same policy.
Know the Style. Name the Style. Design the Style.
Learn the traditions behind the patterns you love and describe your own work with precision.