I don't want to SPAM anyone!

You will learn to send the email you would be glad to receive, and nothing else.

What would I even send?

Five email buckets and five templates mean you never start from a blank page.

My list is too small to matter.

A small list of the right people does more than thousands who never open.

Set Up the Right Way!

Your sending domain, the US email law, and consent for subscribers abroad, explained in plain English by a former chief information security officer.

Built for Designers

Lead magnets that protect your rights, collection launch emails, and image-rich emails that still work on every phone and in dark mode.

No Social Media Required

Grow your list through your website, Pinterest, your email signature, and the people you meet.

What You Will Learn

Seven short videos. A list you can be proud of. Video 1. Why Your List Is the One Thing You Own Who belongs on your list and what you want it to do. Video 2. Set It Up Right Platform, sending domain, and the law, without the headache. Video 3. Lead Magnets and Signup Forms A reason to join, matched to the buyer you want. Video 4. What to Send and How to Write It Buckets, subject lines, and emails that sound like you. Video 5. Emails That Look Good Everywhere Phones, dark mode, alt text, and the one-big-image trap. Video 6. Sequences and Simple Automation A welcome sequence and a collection launch that run on their own. Video 7. Grow, Convert, Measure, and Protect Gentle invitations, honest metrics, and a list kept safe.

Who This Course is For

This course is for you if • You know you need a list and keep putting it off • Pushy marketing makes you cringe • You want to do it right the first time, legally and technically • You want licensing inquiries, Spoonflower sales, or repeat clients It is not for you if • You want to buy a list and blast it • You are looking for countdown timers and sales funnels • You want results without doing the assignments

Hi, I'm Telva Chase

Before I retired into surface pattern design, I was a chief information security officer, responsible for data security and corporate compliance. So the setup and legal side of email does not scare me, and after this course it will not scare you either. I send six newsletters a month on Kit, Design and Pitch, Design & Upload for POD, Tools Tips, Straight Lines & Crooked Opinions, and The Pattern Brief, and I teach the business side of pattern design through Telva's Toolbox.

Curriculum

1 Chapter · 7 Lessons

    1. (Included in full purchase)

      Video 1 - Why Your List is the One Thing You Own

    2. (Included in full purchase)

      Video 2 - Set It Up Right: Platform, Domain and the Law

    3. (Included in full purchase)

      Video 3 - Lead Magnets and Signup Forms

    4. (Included in full purchase)

      Video 4 - What to Send and How to Write It

    5. (Included in full purchase)

      Video 5 - Emails that Look Good Everywhere

    6. (Included in full purchase)

      Video 6 - Sequences and Simple Automation

    7. (Included in full purchase)

      Video 7 - Grow, Convert, Measure and Connect

Seven Videos, Seven Assignments, and a list that belongs to you.

Send the email you would be glad to receive.

$19.00

Enroll now